This Privacy Policy describes how youbetterflysa.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information
When you visit our Site, we collect specific information regarding your device, your interactions with the Site, and any information necessary for processing your purchases.
We may also gather additional information if you contact us for customer support. In this Privacy Policy, we define “Personal Information” as any information that can uniquely identify an individual, including but not limited to the information listed below.

Device Information
• Examples of Personal Information Collected: This may include the version of
your web browser, IP address, time zone, cookie data, pages or products viewed,
search terms, and your interactions with the Site.
• Purpose of Collection: This information is collected to ensure accurate loading
of the Site and to perform analytics on Site usage, enabling us to optimize the
user experience.
• Source of Collection: This information is collected automatically when you
access our Site, utilizing cookies, log files, web beacons, tags, or pixels.
• Disclosure for a Business Purpose: This information may be shared with our
processor, Shopify.

Order Information
• Examples of Personal Information Collected: This includes your name, billing
address, shipping address, payment information (such as credit card numbers
and/or other payment methods), email address, and phone number.
• Purpose of Collection: This information is necessary for fulfilling our contractual
obligations to you, processing your payment, arranging for shipping, providing
invoices and/or order confirmations, communicating with you, screening orders
for potential risk or fraud, and, when appropriate, providing you with information
or advertising related to our products or services based on your preferences.
• Source of Collection: This information is collected directly from you during the
purchasing process.
• Disclosure for a Business Purpose: This information may be shared with our
processor, Shopify, and our payment gateway, [NAME], as well as our courier
partners.

Customer Support Information
• Examples of Personal Information Collected: This may include your name,
phone number, shipping address, email address, and order data.
• Purpose of Collection: This information is used to provide effective customer
support.
• Source of Collection: This information is collected directly from you when you
seek assistance.
By using our Site, you acknowledge that you understand and consent to the collection
and use of your Personal Information as outlined in this Privacy Policy.
 
Sharing Personal Information
We share your Personal Information with service providers to help us provide our
services and fulfil our contracts with you, as described above.
For example:
We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We may share your Personal Information to comply with applicable laws and
regulations, to respond to a subpoena, search warrant or other lawful request for
information we receive, or to otherwise protect our rights.

• Disclosure of Personal Information
We may share your Personal Information with service providers to assist us in delivering our services and fulfilling our contractual obligations to you, as detailed above.
Specifically:
• Service Providers:
We utilise Shopify to operate our online store. For more information on how Shopify handles your Personal Information, please refer to their Privacy Policy at: [Shopify Privacy Policy](https://www.shopify.com/legal/privacy).

• Legal Compliance:
We may also disclose your Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information, or to otherwise protect our rights and interests.
By using our services, you consent to such disclosures as outlined in this policy.

Behavioural Advertising
As mentioned, we utilise your Personal Information to deliver targeted advertisements and marketing communications that we believe may be of interest to you.
For example:
• We use Google Analytics to gain insights into how our customers interact with the Site. For more information on how Google handles your Personal Information,
you can read their policy here. https://policies.google.com/privacy?hl=en.
• You can also opt-out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-
us/resources/policies/personalized-ads]

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Using Personal Information
We utilize your Personal Information to deliver our services to you, which encompasses:
offering products for sale, processing payments, handling shipping and fulfilment of your orders, and keeping you informed about new products, services, and offers.
 
Cookies
Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive.
We use “cookies” to collect information. You can instruct your browser to refuse all
cookies or to indicate when a cookie is being sent. However, if you do not accept
cookies, you may not be able to use some portions of our Service.
We may collect information using web beacons. Web Beacons are electronic images that may be used on our services or in our emails. We use web beacons to deliver cookies, count visits, and tell whether you open an email and act upon it.

The Privacy of Young Customers
Youbetterfly does not knowingly collect information from children under the age of 18.
Children under the age of 18 should have their parents fill out the required registration information.

GDPR
If you are a resident of the European Economic Area (EEA), you have the right to
access the Personal Information we hold about you, to transfer it to a new service
provider, and to request the correction, updating, or deletion of your Personal
Information. To exercise these rights, please contact us using the contact information provided below.
Please be advised that your Personal Information will be initially processed in Ireland and subsequently transferred outside of Europe for storage and further processing, including but not limited to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR White-paper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

Do Not Track

Please be advised that, due to the lack of a standardised industry understanding of how to respond to "Do Not Track" signals, we do not modify our data collection and usage practices upon receiving such a signal from your browser.

Changes
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory purposes.

Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@youbetterflysa.com or by mail using the details provided below:
10 High St, Birnam, Melrose Arch, Johannesburg, South Africa, 2196