In 2016, Nike teamed up with fashion designer Virgil Abloh to launch a groundbreaking sneaker collection called The Ten, celebrating ten of the brand's most iconic silhouettes. This collaboration reimagined classics like the Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, giving sneaker culture a fresh jolt.

Virgil Abloh’s designs offer profound insights into engineering and are infused with cultural significance. He creatively reinterpreted each original shoe using bold lettering, ironic labels, and sculptural techniques, playing with language and form to convey new meanings. Drawing inspiration from Dadaism, architectural theory, and avant-garde movements, Abloh deconstructed what makes each shoe iconic, transforming them into artistic assemblages that are not only wearable but also serve as pieces of industrial design and readymade sculptures. This innovative approach reinvigorated the sneaker landscape and left a lasting impact on fashion and culture.